{"id":9205,"date":"2022-05-31T12:33:44","date_gmt":"2022-05-31T12:33:44","guid":{"rendered":"https:\/\/www.vistaprint.fr\/hub\/?p=9205"},"modified":"2022-05-31T16:57:21","modified_gmt":"2022-05-31T16:57:21","slug":"postcard-size-guide","status":"publish","type":"post","link":"https:\/\/www.vistaprint.be\/fr\/hub\/postcard-size-guide","title":{"rendered":"Postcard size guide"},"content":{"rendered":"\n<p>When it comes to marketing, there are lots of items you could add to your tool kit \u2013 business cards, flyers, posters \u2013 but if you\u2019re looking for one item that does it all, you really can\u2019t go past a&nbsp;<a href=\"https:\/\/www.vistaprint.com.au\/marketing-materials\/postcards\">postcard<\/a>. &nbsp;From mailers to&nbsp;<a href=\"https:\/\/www.vistaprint.com.au\/hub\/street-marketing-tactics\">street marketing<\/a>&nbsp;and package inserts, the humble postcard is one versatile marketing superstar.<\/p>\n\n\n\n<p>There\u2019s lots to consider when choosing your postcard \u2013 content, colours, fonts and finishes \u2013 but your postcard dimensions and postcard size can also play a part in your design. We\u2019re here to take you back to the basics and answer all your questions about postcard measurements and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What size is a postcard?<\/strong><\/h2>\n\n\n\n<p>Postcards come in all shapes and sizes, but the most common sizes are:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A6<\/li><li>A5<\/li><li>DL<\/li><li>Square (148 x 148 mm)<\/li><\/ul>\n\n\n\n<p>Our bestselling and standard postcard size is A6. These fit in most in most envelopes and mailboxes, making them an ideal choice for&nbsp;<a href=\"https:\/\/www.vistaprint.com.au\/hub\/12-ways-make-most-postcards\">multiple uses<\/a>.<\/p>\n\n\n\n<p>A6 postcard size in mm: 151 x 108 mm<br>A6 postcard size in inches: 5.94\u2033 x 4.25\u2033<br>A6 postcard size in pixels: 2528 x 1795 pixels<\/p>\n\n\n\n<p>You can also design a postcard with us in A5, DL or square format. DL postcards are great options for menus and a square design is a unique addition to packages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Design guidelines<\/strong><\/h2>\n\n\n\n<p>We\u2019ve got thousands of templates you can pick from to create your postcard \u2013 thanks to our&nbsp;<a href=\"https:\/\/www.vistaprint.com.au\/design\">amazing designers<\/a>. But you can upload your own design, too. It\u2019s as simple as selecting an image or file on your computer, but here are some important guidelines to keep in mind.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img decoding=\"async\" src=\"https:\/\/www.vistaprint.com.au\/hub\/wp-content\/uploads\/sites\/9\/2021\/08\/Print-guidelines-1024x1009.jpeg\" alt=\"\" class=\"wp-post-9205 wp-image-5229\" width=\"360\" height=\"355\" \/><\/figure><\/div>\n\n\n\n<p><strong>Note<\/strong>: These measurements are for our standard postcard size (A6). Our other options, have similar bleed and safe printing areas in relation to their actual size. You can always check the details on our&nbsp;postcard product page.<\/p>\n\n\n\n<p><strong>Bleed Area: 151 x 108 mm<\/strong><\/p>\n\n\n\n<p>If you\u2019ve got a background colour or pattern, make sure it extends a bit beyond the actual size of the postcard. That way, you\u2019ll never end up with white borders, even if the cards are cut slightly off centre.<\/p>\n\n\n\n<p><strong>Trim Size: 148 x 105 mm<\/strong><\/p>\n\n\n\n<p>Just like the name says, this is where we cut your postcards. We do our absolute best to make sure all your postcards are centred and uniform, but be sure to check the safe printing area when completing your design.<\/p>\n\n\n\n<p><strong>Safe Printing Area: 145 x 102 mm<\/strong><\/p>\n\n\n\n<p>You probably have any important text or design elements within this area, which isn\u2019t much smaller than the actual size of the postcard. To guarantee nothing gets cut off, keep everything inside this box.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>More postcard design tips<\/strong><\/h2>\n\n\n\n<p>Now that you\u2019ve got your postcard dimensions down pat, here are some other things to consider when designing.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Keep your design simple.<\/strong>&nbsp;Postcards are relatively small, so a lot of complicated information can overwhelm people when reading. Identify the top few things you want a customer to know, and then focus on those points. Including a strong call to action \u2013 visiting your website, following you on social, leaving a review \u2013 gives people a way to learn more once they\u2019ve become interested in what you have to say.<\/li><li><strong>Stand out with photography or a logo.<\/strong>&nbsp;Odds are good that your postcard will be competing for attention with other promotional pieces \u2013 in a letterbox, on a notice board or at markets. Bold colours, a high-quality image or your logo can help your postcard get noticed.<\/li><li><strong>Think dual-purpose.<\/strong>&nbsp;Make your postcard work twice as hard for you. Use the reverse side for appointment reminders, loyalty stamps or as a blank canvas to showcase something about your business.<\/li><li><strong>Elevate with a special finish or paper.<\/strong>&nbsp;Cotton paper has a natural texture that\u2019s best for elegant, crisp designs; our glossy stock really lets images pop and indestructible plastic is a great option for outdoor or heavy-duty use.<\/li><li><strong>Create a consistent look<\/strong>. It\u2019s easy to use your font choice, logo and colours to create a matching business look across other marketing products, like business cards, signage and more. With a few matching products, you\u2019re well on your way to establishing a recognisable, professional brand.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.vistaprint.com.au\/hub\/wp-content\/uploads\/sites\/9\/2022\/01\/ANZ-postcard-guide-img-001.jpg\" alt=\"marketing materials\" class=\"wp-post-9205 wp-image-6318\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Postcard marketing ideas<\/strong><\/h2>\n\n\n\n<p>Now that you\u2019ve designed your perfect postcard, it\u2019s time to put it to work. Here are our top marketing ideas:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>Voucher cards.&nbsp;<\/strong>Add a stamp or punch-hole to your design and reward regulars for their loyalty.<\/li><li><strong>Appointment reminders.&nbsp;<\/strong>Hand out a postcard after every appointment to encourage customers to use your services again.<\/li><li><strong>Offers and promos.&nbsp;<\/strong>Have a sale or special deal? Spread the word with a compact postcard. Pass out on the street or pop into local mailboxes.<\/li><li><strong>Event announcements.&nbsp;<\/strong>Planning a special do or grand opening? Make your postcard a promo vehicle and an invite.<\/li><li><strong>Package inserts.&nbsp;<\/strong>A postcard in every box and parcelis a great way to reinforce your brand identity. Ask customers to leave a review, encourage them to follow you on social media or tell your brand story.<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.vistaprint.com.au\/hub\/wp-content\/uploads\/sites\/9\/2022\/01\/ANZ-postcard-guide-img-002.jpg\" alt=\"postcard offers\" class=\"wp-post-9205 wp-image-6319\" \/><\/figure>\n\n\n","protected":false},"excerpt":{"rendered":"<p>When it comes to marketing, there are lots of items you could add to your tool kit \u2013 business cards, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":9211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_cloudinary_featured_overwrite":false,"editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"vp_publishing_settings_post_modified":false},"_links":{"self":[{"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/wp\/v2\/posts\/9205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/wp\/v2\/comments?post=9205"}],"version-history":[{"count":1,"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/wp\/v2\/posts\/9205\/revisions"}],"predecessor-version":[{"id":9622,"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/wp\/v2\/posts\/9205\/revisions\/9622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/wp\/v2\/media?parent=9205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/wp\/v2\/categories?post=9205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vistaprint.be\/fr\/hub\/wp-json\/wp\/v2\/tags?post=9205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}