Bleed Area: 151 x 108 mm<\/strong><\/p>\n\n\n\nIf you\u2019ve got a background colour or pattern, make sure it extends a bit beyond the actual size of the postcard. That way, you\u2019ll never end up with white borders, even if the cards are cut slightly off centre.<\/p>\n\n\n\n
Trim Size: 148 x 105 mm<\/strong><\/p>\n\n\n\nJust like the name says, this is where we cut your postcards. We do our absolute best to make sure all your postcards are centred and uniform, but be sure to check the safe printing area when completing your design.<\/p>\n\n\n\n
Safe Printing Area: 145 x 102 mm<\/strong><\/p>\n\n\n\nYou probably have any important text or design elements within this area, which isn\u2019t much smaller than the actual size of the postcard. To guarantee nothing gets cut off, keep everything inside this box.<\/p>\n\n\n\n
More postcard design tips<\/strong><\/h2>\n\n\n\nNow that you\u2019ve got your postcard dimensions down pat, here are some other things to consider when designing.<\/p>\n\n\n\n
- Keep your design simple.<\/strong> Postcards are relatively small, so a lot of complicated information can overwhelm people when reading. Identify the top few things you want a customer to know, and then focus on those points. Including a strong call to action \u2013 visiting your website, following you on social, leaving a review \u2013 gives people a way to learn more once they\u2019ve become interested in what you have to say.<\/li>
- Stand out with photography or a logo.<\/strong> Odds are good that your postcard will be competing for attention with other promotional pieces \u2013 in a letterbox, on a notice board or at markets. Bold colours, a high-quality image or your logo can help your postcard get noticed.<\/li>
- Think dual-purpose.<\/strong> Make your postcard work twice as hard for you. Use the reverse side for appointment reminders, loyalty stamps or as a blank canvas to showcase something about your business.<\/li>
- Elevate with a special finish or paper.<\/strong> Cotton paper has a natural texture that\u2019s best for elegant, crisp designs; our glossy stock really lets images pop and indestructible plastic is a great option for outdoor or heavy-duty use.<\/li>
- Create a consistent look<\/strong>. It\u2019s easy to use your font choice, logo and colours to create a matching business look across other marketing products, like business cards, signage and more. With a few matching products, you\u2019re well on your way to establishing a recognisable, professional brand.<\/li><\/ol>\n\n\n\n
<\/figure>\n\n\n\nPostcard marketing ideas<\/strong><\/h2>\n\n\n\nNow that you\u2019ve designed your perfect postcard, it\u2019s time to put it to work. Here are our top marketing ideas:<\/p>\n\n\n\n
- Voucher cards. <\/strong>Add a stamp or punch-hole to your design and reward regulars for their loyalty.<\/li>
- Appointment reminders. <\/strong>Hand out a postcard after every appointment to encourage customers to use your services again.<\/li>
- Offers and promos. <\/strong>Have a sale or special deal? Spread the word with a compact postcard. Pass out on the street or pop into local mailboxes.<\/li>
- Event announcements. <\/strong>Planning a special do or grand opening? Make your postcard a promo vehicle and an invite.<\/li>
- Package inserts. <\/strong>A postcard in every box and parcelis a great way to reinforce your brand identity. Ask customers to leave a review, encourage them to follow you on social media or tell your brand story.<\/li><\/ol>\n\n\n\n
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